Mission/Vision
Aloria Dance is on a mission to equip and empower dancers to pursue their passion and express themselves fully through first-class dancewear, extraordinary customer service, and a supportive community in order to disrupt the industry and create an inclusive environment where anyone passionate about dance is welcome and belongs. #AloriaIsBelonging
Dear Customer,
It all started with my own search for self expression.
Aloria began as a dream to express myself fully with the dancewear I chose. It was all inspired by my own journey of finding clothing and dance shoes that looked good and were equally comfortable as they were supportive.
In my over 10 years as a dancer, I always felt like I had to always choose between comfort or elegance. I wanted to have both, and was so disappointed when I couldn’t find anything that could fit my needs, I figured that if I was looking for a solution, other may be too, thus Aloria was born.
Creating shoes for competitive dancers is important, but we as a company want to be part of a dancer’s journey, from practice to the competition floor, from kids to adults, from amateurs to professionals. We want to empower dancers to fully express themselves knowing that they belong here.
Amy Cheng
Founder and CEO
Aloria Dance
Our Values
PASSION
We believe that passion is the biggest driver for anything in life. We create dancewear that not only looks good but feels amazing so our clients can pursue their passion for dance assuredly.
CONFIDENCE
When you wear something that fits and feels right, you focus on your movement, your confidence grows and you know you can do anything. That is the reason we are here, to empower you to step into that confidence that moves you forward.
COMFORT
Comfort over everything. Beauty is good, but we want to be the most comfortable dancewear and shoe brand in the industry, being the best partner for our dancers, from training to competition, so they can feel protected and their feet safe.
LOYALTY
Our customers are where we begin and end. We are here for the long haul. Our goal is to become that brand that always has your back. We are more than dancewear and shoes. We are a family, your partners in your pursuit of excellence.
DISTINCTION
Creating a luxurious experience for our clients is a top priority. We know that dancers want to stand out, with elegance and sophistication, but not over the top.
We are building a community that champions the creative expression of our dancers. We support dancers to express themselves through their clothing and shoe selection. We believe dancewear is another tool of self-expression, and we want to provide the best to our clients, so they can show up fully as they dance.